By definition, lifestyle brands have a deep understanding of their target consumer’s way of life. Bon Bon Lifestyle Brands understand the type of experiences that they crave, as well as the people, places and things that motivate and inspires them. It’s not simply a compilation of their demographic data with some key “interests” and “likes” thrown into the targeting keyword list — it’s understanding their consumers fully as an anthropologist would understand a culture.

And then once that is determined, it’s about inserting your brand — not necessarily your product — into that culture so your brand and products become key contributors to your consumer’s way of life.