Huawei battles for hearts and minds in global soft power push

Telecommunications giant Huawei has stepped up its global public relations effort in the wake of international concerns, led by the United States, about cybersecurity.
In Canada, Huawei’s bright red fan-shaped logo is plastered prominently on the set of Hockey Night in Canada. TV hosts regularly remind the 1.8 million weekly viewers that programme segments are “presented by Huawei smartphones”.
The cheery corporate message contrasts with the stand-off over the arrest of Huawei…



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